Text Message Marketing Ideas – Haunted House Attractions & Hayrides

Text Message Marketing

This is not true considering a vast number of amusement and attractions venues are just cresting the widely growing mobile marketing industry. With social media, mobile marketing and text message marketing growing at an exponential rate as preferred marketing choice its not wonder the amusement industry has created a creepy interest in text message marketing. Do not dump your dead marketing outlets just yet though, because integration is key when utilizing this growing medium. Lets take a look at how the amusement and attraction industry utilize text message marketing to have fun, interact, and market to their loyal customers.

STEP 1: Find yourself a great text message marketing service.

STEP 2: Pick a keyword that represents your haunted attraction

STEP 3: Set your auto-reply. (See our previous post on how to set up your auto-reply)

Start growing your list. Lets break down your step by step instructions for you Haunted House Marketing Strategy.

STEP 4: Design and print your text message marketing flyers

Print out marketing flyers for you Haunted attraction text message marketing list. Do not be scared to have a professional dazzle up this ghoulish looking flyer to give your customers an eye popping experience.

SIDE NOTE: With certain services you can print free flyers off your text message marketing providers website under your account. The flyers typically include your call-to-action to join by text message and a QR code for your tech savvy customer to scan and join your text list.

STEP 5: Post your text message marketing flyers everywhere

Take these flyers and do heavy advertising all over your area. The best time to grow your list is when you are the busiest, so during your scary events make sure you have staff members handing out your flyers and also asking your patrons and deadly guests to join your text message marketing list.

SIDE NOTE: The best technique to grow your list is by having your cashier, staff, salesman, or ghoulish serial killers to ask your customers to join verbally. If they say no influence them with a chain saw.

STEP 6: Digital copy

Next, create a digital flyer that you can post all over the web ad advertising which includes your text message marketing call-to-action to join your text list.Usually, when advertising your text list online you will want to make your hoot known so the customer knows what you get for joining the list.

STEP 7: Pre-Season growth

Technically this should be one of the first steps but you can do it for the following year. During the preseason events and advertising, you should be growing your text message marketing list by offering a great incentive to join the list. Think of what you could do to grow your list. Lots of people will join simply because they want the incentive and most will want to get a text shot to them when you are ready and open for business.

     Example 1 : Join the ghoulish VIP list and get pre-season tickets for opening night. Text, “GHOULS ” to 00000.

Simply set your auto-reply to be a text message in wri

tten so the customer can redeem for free admission. If you do not know how to set up an auto-reply check out our previous post.

STEP 8: Host a Text-to-win contest every night during your attraction.

This is a great way to to grow your text message marketing list and get customers interactive is by hosting a text-to-win contest. Make sure you have prizes ready to give away. This will promote people whom otherwise may not join to join your contest. Many text message marketing services have great services to set up a text-to-win contest. Check out this video from one of our favorites on how to set up a Text-To-Win contest.

SIDE STEP 8.5 Breaking down your text-to-win strategy further.

With a service like SlickText you have the option to alter your contest auto-reply, and your winning message. Essentially, you pick the number of winners, start time, and end time then let the system do the rest. Super simple.

a. Set up and schedule a contest to run every single night you have attraction hours.

b. If you are running 10 nights for the season set up 9 identical contests. Yes, I said 9. I will tell you what we will do with our 10th in a second.

c. For the first 9 nights you will run a contest that has a cool incentive to enter or maybe the grand prize is the incentive to enter, then set up your winning message with a great grand prize.

d. You have 9 identical grand prizes to give out the first 9 nights but what about the tenth?

Here is what you do. On the tenth night get a really really big grand prize so big that people will drool over the prize and enter. Use this grand grand prize only on your last night. Lets pretend it is an iPad and for the first 9 nights the nightly grand prize was only free admission, free drink or ghoulish hayride.

Advertise this grand prize for the people that enter the text message marketing list so that only people who enter by texting in your keyword can join the contest and be eligible to win the GRAND prize; an iPad. After you have grown your list for 9 nights compose a message to go out to all who enter your keyword list for the nightly contests.

Tell them that tomorrow night we will be giving every one the chance to win an iPad. All you have to do is be present for the instructions on how to enter. You will also want to compose a message to your dead VIP members the night of to let them know they must be present to redeem the prize.  Once your dead audience has arrived announce to them what is required to enter the contest to be eligible to win an iPad. You can do this 3 different ways but as a marketer I recommend you hit up all three.  1st way: Compose a message similar to this.

     Example 1: Good evening all you Ghouls and Goblins. We are running a contest to win an iPad. To be eligible get here by 9 PM for further instructions. No purchase necessary. See you TONIGHT! MUAHHAHAHAHAH!

     Example 2: (if you just want everyone to be eligible) Good evening all you ghouls and goblins. We are running a contest start now to win a iPad. To be eligible reply, “GHOULS” to this message NOW. You have 1 hr before the contest ends to do so. Winners must be present to redeem.

Alternate: Announce to all who are at your haunted attraction attendees on how they can enter to win an iPad or just let them know you will be announcing instructions at a certain time during the night so stick around. Keep them in suspense the whole night by doing so over and over again. This will be great for concession sales.  When the time comes, announce to all your attendees the instructions on how to join.

Ex. Text, “GHOULS” to 00000

Alternate 2: Hand out your text message marketing list flyers and let people join on their own. The best results for growing your text message marketing list are from all 3. Don’t play dead on this one make sure you are proactive with your text message marketing campaigns.


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