Top Text Message Marketing Strategies for Radio Stations

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Strategy #1: Sell local businesses on mobile, “auto-reply” coupons. This is a great technique in which radio stations can get interactive with listeners, grow their list and generate some revenue for the radio station.

Auto-responders or as we like to call them here at SlickText, “auto-replies” are response messages in which your listeners get back once they have joined your list.

First they would text a keyword to 31996 and then wait for a response. It’s essentially a message that confirms they joined a specific list. For radio stations in which they have sold mobile advertising for the auto-reply message it will sound like this,

Example: Hey! Thanks for entering the contest. For entering, show this text to your server at Bob’s Burgers and get a FREE appetizer. EXP. 5/29

What basically happened here is, little Johny out in radio land somewhere listening to the live broadcast heard the radio personality say, ” Join our text-to-win contest today for your chance to win a grand prize $500 sweepstakes at a local business. 2 lucky winners will be randomly selected at the end of the contest time. To enter text, “RADIO34” to 31996. For entering you will automatically receive a mobile text coupon good for 1 FREE appetizer at our sponsored local business, “Bobs Burgers”.

Little Johny not only got excited for the sweepstakes but he also got a mobile text coupon good for 1 FREE appetizer at his favorite restaurant, “Bobs Burgers”.

    Side Note: Radio stations will typically run a text-to-win contest for an entire week or create a new text-to-win contest everyday for a week. This allows the radio station to have winners everyday but at the same time capture different customers throughout the week. This also allows them to sell a local business on a whole weeks worth of mobile text coupons or a different business every other day.

So how do radio stations create revenue?

As we mentioned earlier, when deciding to set-up a text-to-win contest via your SlickText account you can run the contest all week or reset it for each day of the week. You set your own parameters.

You will want to have your sales force go out and sell a local business on an entire weeks worth of mobile text coupons for that weeks contest promotion. They sponsor the contest and entice people to enter by texting in and getting their deal. Pretty Slick huh?

   Side Note: Determining a retail price value for mobile coupons and text message resale services is completely up to you. It can be in addition to your current services or you can make it a completely separate thing by itself.

How do I set-up a Contest via my SlickText account?

With SlickText.com setting up a contest is simple. Here are some instructions.

1. Click on the Orange button on your dashboard that says, “Run a contest”. On the next page you will see all your options.

2. Create your auto reply coupon on the right. This is the message your listeners will get back when they join.

3. Below your auto reply message is the winning message. Set that up.

4. On the left you will see the parameters for your contest. Things like contest name, start time, end time and number of winners. Set those up, click create and BAM! That’s how easy it is with SlickText.

 

Strategy #2: Re-Selling the Contact List to the relevant Business
In this article we will take that same business we sold to tie them into a second strategy in which you can create even more revenue for your radio station through sales. Creativity in designing a strategy for your radio station is completely up to you. Remember these are only suggestions. You have unlimited possibles once you are educated on Text Message Marketing.

Re-Cap – We taught you a strategy in the first part of this article where sales people could sell local businesses on a special auto-reply message for a week or day. This message doubled as a confirmation for joining a contest and a coupon in which it could be redeemed at the local business. During the first week listeners had a chance to get a great mobile text coupon by joining a contest with the ability to win a prize at the same time.

But how can Radio Stations continue to create revenue with Text Message Marketing?

After the contest is over you can sell that same local business on options for Text Marketing Messages or Communications for future use with the list that was built during their contest from the previous weeks promotions.

Since the listeners knew what business was offering them an incentive for entering the contest they also gave that business permission to be marketed too by texting in. So now, all the contacts that were collected on that one list can be sold to the sponsored business from the previous week.

     Side Note : As a suggestion, do not market to listeners for other businesses besides the one they opted. in for.

The text list for each week would only be relevant to the business advertised during the contest or that week.

If you are running a contest and the auto-reply for entering the contest is for a mobile coupon for a local business such as Bobs Burgers, you would not want to turn around and use those contacts for Brian’s Pizza Shop. The listeners did not opt. into a list for Brian’s Pizza Shop.

     Side Note : As a best practice we would recommend the radio station advertise a new contest or text list for a separate business in order to re-sell advertising rights.

Example: I have entered a text contest where I have been rewarded a mobile coupon for Bob’s Burgers. Since I have opted into the contest pertaining to Bob’s Burgers I can now be sent marketing messages pertaining to Bob’s Burgers.

The radio station will be the best judge as to pricing plans for their clients.  You could essentially assign a value for your time, effort, and size of list. Then calculate what a fair price per text would be and charge accordingly.

How do I set-up a Contest via my SlickText account?

With SlickText.com setting up a contest is simple. Here are some instructions.

1. Click on the Orange button on your dashboard that says, “Run a contest”. On the next page you will see all your options.

2. Create your auto reply coupon on the right. This is the message your listeners will get back when they join.

3. Below your auto reply message is the winning message. Set that up.

4. On the left you will see the parameters for your contest. Things like contest name, start time, end time and number of winners. Set those up, click create and BAM! That’s how easy it is with SlickText.

Keep an eye out for Part 3 of this strategy series. We will discuss more revenue opportunities for radio stations.

 

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