3 Revenue Generating SMS Marketing Strategies

Text Marketing message to man

Here I want to cover a few ways that you can use text marketing to generate some real revenue for your business. Keep in mind that Rome wasn’t build in a day so you’ll need to work at it but it will be an excellent marketing method for your business if you apply a minimal amount of effort.

 

Mobile Coupons

Mobile coupons are the most commonly used strategy in text marketing. It’s clean, simple and straight to the point. You have 160 characters to get your point across and it saves time for both you and your customers. An example of a mobile text coupon might be: “Dinner plans tonight? Stop by Joe’s Crab Shack and receive 20% off your bill! Good only for tonight!“.

Text Contests

Most text marketing companies these days offer some sort of contest functionality or what some will call “text to win”. This is a great way to build your list. When people text in for a chance to win, they are also added to your texting marketing list. This provides you with a great way to engage with your customers and build your list at the same time. The revenue generation part comes in with the “contest auto reply”. That’s the automatic message, customized by you, that comes back to your customers after entering your contest. You could advertise that they get a coupon good for 15% off any 1 item in your store if they enter. Now your customers are engaging with you, getting a mobile coupon to use at your store, and you’re adding them to your list so you can market to them in the future.

 

Appointment Reminders

Appointment reminders via text message are becoming extremely popular these days. You see them being used everywhere from hair salons to dentist’s offices. These text message reminders are really nifty as they are THE MOST convenient way to remind most of your customers about their appointments. You can also attached incentives and specials along with those texts.

 

These are just a few ways to generate more traffic and revenue to your business using text message marketing. It’s all about experimentation and seeing what really sticks with your customers.

 

 

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